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What’s Your Personal CTA?

Do you know what a CTA or call-to-action is? In marketing, it’s the goal or action you want your audience to make. But they can help you with more than marketing, they can help you be more mindful and productive in your personal life as well. As a writer, I use CTAs all the time.…
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November 12, 2017 0

The Best List of Content Strategy Resources

When I started writing in high school and college, the term content strategy didn’t exist.  Social media hadn’t been invented in a college dorm room, and website development was in its infancy. I mean, I still had to conduct research at the library and Wikipedia hadn’t been invented yet. In a remarkably short period of time,  the…
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February 19, 2017 0

The Value of Failure

We learn much more from our failures than we do from successes. Don’t get me wrong – I love success. To have an award on a shelf. It’s a pat on the back and a fist bump. It’s a great story we share with friends. But it doesn’t last. When it’s over, we have to…
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January 21, 2015 0

Do The Things That Scare You Most

I was 21 years old and I had nowhere to live. (Don’t worry, I wasn’t homeless, just panicked.) I was trying to finish college at night while working full-time. My plans to live in an off-campus apartment with a good friend were complicated by the fact that she was in the UK for the semester and…
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November 12, 2014 0

Integrity is Underrated

Each one of us has a measuring tape by which we judge others. Mine measures a person’s integrity. And when I find people who measure up, I keep them around for a long, long time. From my experience, it’s rare that people do exactly what they say, take responsibility for their mistakes, or apologize when…
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November 9, 2014 0

What I’ve Learned From My Friends About Work

I’ve picked up some very valuable lessons from my friends over the years about being successful in the workplace. Here are a few of the best pieces of advice that I’ve learned: Always make your boss look good. Always negotiate. There’s no need to accept the first salary package they offer you. Make yourself invaluable…
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September 17, 2013 0