About the Writer

Your brand isn’t a trendy design or a viral video.

It’s your message.

It needs to reach the right people, and a great writer can help.

 

Your business is about you, your passion, your reputation, your expertise, and most of all, the people you serve. The only way your B2B or B2C business will grow is by connecting with people outside your circle of influence, explaining what you do best, and showing how you can make their lives easier.

I’m a professional writer with over 15 years of experience writing for businesses and non-for-profit organizations. Located in the NY/NJ/Philly area, I freelance for companies across the US, helping them reach out to future clients while improving the user experience for existing customers.

Even though my greatest strength lies in my writing abilities, I’ve worked in virtually every role within a marketing and communications team, and I know that there’s a lot more to digital marketing today than just putting words together. I focus understanding your target audience and your primary goals, and work with your team to engage readers with the right call to action.

No matter what the project is, I find myself working as a project manager, content strategist, corporate liason, social media evangelist, advertising copywriter, and user documentation specialist, sometimes all within the same day. I understand customer behavior and the importance of a stellar user experience. I can write and edit web copy with a compelling emotional hook plus get in the relevant SEO keywords and messaging. I use every tool in my arsenal, from data to research to informal conversations with stakeholders to get the job done right the first time. Whether writing customer service emails, managing a corporate Facebook page, or helping organizations brand themselves, being a successful copywriter involves more than just writing.

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Before landing in marketing, I started my career as a technical writer, and discovered that I have a talent for taking complex topics and explaining them simply and clearly, with an emphasis on why the reader should care, and how it’s relevant. I also frequently ghostwrite for executives, crafting sophisticated thought leadership pieces that sound like they were written by someone else. I can take a seemingly boring idea and make it sound exciting, sexy, and relevant with a sense of urgency.

I earned my Bachelor’s degree in Journalism from Boston University, and a Master’s degree in Education from Duquesne University. I’ve worked for small and large companies, software companies, schools, retail, ecommerce, and non-profit organizations. I’ve managed teams, run large projects myself, and led cross-functional groups across multiple departments. I can speak to CEOs, interns, managers, and even engineers, each using language they understand best.

Throughout my career, I’ve seen that writing tasks are often given a low priority, and are frequently completed by engineers who don’t know how to connect with a reader, or a marketing team member who doesn’t have the technical background to understand the content. With degrees in journalism and education, and experience in the fields of computer software, hardware, technology, retail, food and drink, not-for-profit, and product marketing, I can fill in the missing gaps within your communication efforts and create informative and compelling content for your target audience.

It’s time for you take a good look at your business or organization. If you need to attract new business, expand your partner program, or get users to update their app, I can help you make sure the right people are hearing the right message and acting on it. Learn more about how I can help you improve your users’ experience, expand corporate communication, or implement a content strategy for your website and social media platforms.

Want to see if I’m the right person to help your business grow? Contact me!